Real Estate Agents

I really don’t like real estate agents. Yes…I am one, but I loathe telling people what I do for a living. That directly contradicts with what many real estate companies and coaches urge their agents to do: to make sure everyone they’ve ever known is aware that they are an agent and then basically keep reminding them (hello, irrelevant real estate agent with a recipe postcard) until the need to buy or sell a home eventually arises.

Spoiler alert: I’m going to rant a little.

Just this week I saw a 2-page ad in a local publication with a long line of real estate agents wearing super glam gold dresses and pink smoke bombs going off behind them like they were sexy pop stars or maybe contestants on a drama filled reality dating show. Can you understand why I am hesitant to tell people what I do for a living? I know that as soon as I reveal that I am a real estate agent you’re expecting me to foist a cheesy business card upon you featuring me in a blazer crossing my arms in an attempt to prove what a tough negotiator I am. Listen here, I’m a 9/11 era Marine Corps veteran with an exemplary service record; whatever toughness needed proving was done twenty-plus years ago. I could be way off base here, but I don’t think people want some pushy babe to “sell” them. I think people end up working with agents they may not have otherwise chosen because they don’t really know how to go about finding someone more competent.

So how do you go about finding an agent to help you with what may be the most important financial transaction of your life?

If someone you trust recommends an agent that helped them in the past that’s a really good place to start, but what if you don’t have a good old fashioned personal referral? Typically, people turn to the Internet, but there are over 2,000 agents here in Polk County alone. Let that number sink in for a minute. There are more than 2,000 real estate agents in Polk County. So, do you try to find an agent that seems to have the most sales? High volume could mean they’re too busy to be available to you in the middle of your transaction when you’re not really sure what’s going on and have questions, or you may end up working with a less experienced agent on the main agent’s team. What about going with the number one brokerage in town? Well, that doesn’t help either because you still have to choose an agent and if there are 100+ agents with a single brokerage that’s 100+ different experiences you might have since real estate agents are typically not employees but more like subcontractors of the brokerage.

So then how do you choose?

There is a saying that people do business with people they know, like and trust. Alright, but how do you get to know enough about an agent to trust or even like them? Now we’re getting down to the heart of the matter and the core reason why I am finally writing down and sharing the knowledge I’ve accumulated in real estate. I want folks to have a pretty good idea of who I am, how I operate and if I am someone they want to work with before ever picking up the phone and calling. Now please don’t misunderstand, my position is not that I am the only good agent out there and the rest are pretentious, money hungry divas. There are plenty of those, but there are also plenty of good agents and I’ve handled transactions with them. Trust me when I say that I am so very thankful when I have a competent agent on the other side of the table because that’s good for everyone involved. Good agents are hard to find because, for the most part, you don’t know much about who you’re dealing with until you’re knee deep in a contract and have significant financial gain or loss hanging in the balance. So as a means of sharing my inside, professional knowledge of how to best navigate home sales, I have committed to adding one to two new articles each month. I have a stockpile of questions I get asked on a regular basis as well as information buyers and sellers should know before beginning their real estate journeys, but please feel free to let me know if there’s a real estate related topic that you would like to discuss. I do feel compelled to put out a quick disclaimer here at the beginning of our blogging adventures: I aim to be tactful (after all, tact is one of the 14 leadership traits!) as well as intentional with my words, but the whole point of this blog is to educate people while letting them get to know who I am as an individual, small business owner and real estate broker. I will be sharing honest opinions so those who are always looking for ways to be offended might just find what they’re searching for here. No worries if that happens though; I will gladly refer them to a more glamorous agent!


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